Websites and web applications
Building the thing itself, at whichever level of craft the budget and the design call for.
Custom WordPress themes
Hand-built themes using Sage with Blade, or Timber with Twig, and Advanced Custom Fields where the content team needs to edit. The site loads only the CSS and JavaScript it actually uses, the templates are readable, and the whole thing is in version control. This is the right choice when there is a real design to implement and the site is expected to last.
Page-builder websites
Elementor, Divi or WPBakery, usually on top of a quality template. Faster and cheaper than a custom build, and the sensible trade-off when the timeline or budget does not justify custom code, or when your own team needs to edit layouts without calling a developer.
Web applications
When a project outgrows WordPress: React and TypeScript on the front end, Node or Laravel behind it, with MySQL, PostgreSQL or MongoDB. Marketplaces, dashboards, client portals and internal tools.
WooCommerce and online stores
Product catalogues, checkout, payment gateways and the filtering and search that shops actually need, built to stay fast as the catalogue grows.